Lifecycle Judgment

CRM as Decision Infrastructure

Engagement is Not Intent - and Treating It Like One Distorts Every Lifecycle Decision

Jan 5, 2026

•

9 min read

Engagement is Not Intent - and Treating It Like One Distorts Every Lifecycle Decision

When activity becomes a proxy for meaning, lifecycle decisions start optimizing noise.

Malene

When Optimization Fails

Why Most CRM Dashboards Create Confidence Without Clarity

Jan 1, 2026

•

8 min read

Why Most CRM Dashboards Create Confidence Without Clarity

When visibility feels like certainty, decision risk quietly compounds.

Malene Jorgensen

the lifecycle brief

Get weekly strategic insights on B2B lifecycle marketing, CRM systems, and revenue data and learn how to separate real signals from noise across your funnel. Each issue highlights where teams misread lifecycle data, why attribution and dashboards create false confidence, and what decision risk looks like when data is imperfect.

Report abuse Privacy policy Terms of use